plumac

The Koru Apple (brand name of the Plumac Apple) is the definition of middling. Peacefully existing at the precise midpoint of the apple-quality spectrum, this New Zealand born chance seedling is the superior apple’s ambassador to shit. Discovered in a grower’s rose garden in the exact spot where his mother-in-law tossed a batch of rotten apples, the Koru’s origin is symbolic of its quality: one part rose, one part rotted trash. In an ironic twist, the slogan of the Koru is “Escape Ordinary” which should be read less like a superlative and more like this passable fruit’s aspirational desire.