new apples

The Cosmic Crisp Apple is not a bad apple. And for an ordinary apple, such a tepid review would be perfectly acceptable. However, the Cosmic Crisp is no ordinary apple. Nay, it may be the most extraordinary apple our capitalist society has ever manufactured. And the word “manufactured” is all but too accurate as the Cosmic Crisp has been in development for decades. It has been taste-tested, focus-grouped, and cross-bred to become a marketable fruit darling akin to a teenage pop star singing songs written by a computer. And just like those grating songs you can’t get out of your head, the scales have been tipped in favor of the Cosmic Crisp via a hype machine boasting a $10 million initial investment.

The result? A beautiful-looking apple worthy of a Wes Anderson prop that could not live up to the lofty expectations set before it. With an above-average crunch, but below-average sweetness, this apple screams mediocrity. And as for that drop-dead gorgeous exterior? The debt is paid for such beauty with a thicker than expected skin that lingers like the disappointment of apple fans everywhere.

BONUS POINTS: +1 Beauty