fuji

This bizarrely packaged mini-apple is what an alien would put in your cell at a human zoo if it was trying to feed you “authentic Earth-food”. I’m not sure an apple can qualify as a “narc” but, it certainly feels like this perfectly manicured, corporate shill is trying way too hard to prove it is, in fact, an apple. Sold in either a box that could just as easily contain a DVD player, or a hermetically-sealed bag adorned with stock photos of athletic white folks, the MiApple (which I can only guess is pronounced My-Apple, and not the pirate-esque Me-Apple) attempts to attract customers with pithy, bleached, robot-speak slogans that include the word “mi” instead of “my“. Do the phrases “mi body fuel” and “mi energy boost” do anything for you? Of course not.

That being said, like a soul-crushing job that pays just enough to stomach, this colossal misfire of a marketing ploy could be overlooked if the apple tasted decent. But, alas, what we have here is a mealy, juiceless, thick-skinned, replica of an apple that will have no place in MiHouse.